October 14, 2024 (Boulder, Colo.) -- KJUS, a leader in innovative, high-performance ski, golf, and lifestyle apparel and a premium brand within Acushnet Holdings Corp. (NYSE: GOLF), proudly announces the launch of the Lucas FRX Shell Jacket. Co-designed with professional skier Lucas Swieykowski, this state-of-the-art jacket is engineered to meet the most demanding conditions, setting a new standard in ski shells.
"Skiers don’t typically associate KJUS with shells – until now! Our ski shell is incredibly soft, quiet, and breathable with innovative stretch – I’d be surprised to find a superior shell on the market," said Brooke Mackenzie, President of KJUS.
At the core of the Lucas FRX Shell Jacket is KJUS’s commitment to cutting-edge technology and functional design. Featuring the company’s innovative Hyper 3D Stretch technology, the jacket offers over four times the stretch of previous models. This technology is strategically integrated into the fabric across the shoulders and underarms, providing exceptional flexibility that empowers skiers to push their limits.
Fully waterproof and seam-sealed at 20K, the shell also boasts an impressive 40K breathability rating—ensuring optimal comfort during intense activities. "A trash bag can keep you dry, but it’s the breathability that matters just as much," Mackenzie adds.
The Advanced Ventilation System includes the KJUS AC-Vent™ strategically positioned on the forearms and an adjustable center vent, delivering superior airflow and preventing overheating during rigorous activity.
Lined with fabric embedded with volcanic sand and carbonized materials, the jacket's pockets reflect infrared waves for quick hand warmth in harsh conditions—one of many skier-specific innovations that the KJUS team has perfected.
Available in classic black or limelight with pewter, this jacket features a helmet-compatible hood that cinches down when not in use. The Lucas FRX Shell Jacket is a testament to KJUS’s commitment to revolutionizing ski shells.